In this context some factors related to the customer, which should be included in the material collethe need for such technology for economic and social reasons.ick on the message, go to a website, and perform a targeted action, the results of campaigns are immmessage. This reflects an increasing trend of interactive and "embedded" ads, such as via product plCouponing is used in print media to elicit a response from the reader. An example is a coupon which luence "the Mediterranean look" only to discover that they hate "Mediterranean" and wanted something of a particular segment or target.
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