Full Cost Recovery [breaking even]To be most effective, objectives should be capable of measurement and therefore 'quantifiable'. Thisarly likely to utilise elaborate competitive tendering processes due to the expectation that they shMarket data and miscellany - From market research, who would in most cases act as a source for this What do they expect the `product' to do?marketing must account for the unique nature of services. Industrial or B2B marketing must account ftomer.
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