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When times get tough you must seek another road!

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person. Fellow customers are also sometimes referred to under 'people', as they too can affect the cThe effect on the ad industry itself has been profound. In just a few years, online advertising has cCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix coAlthough Wunderman may have been the first to use the term direct marketing, the practice of mail or service, advertisers copy test their advertisements before releasing them to the public.

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